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The new Myriad SocialView technology will allow Optus’ customers to see the messages sent to them by their friends on popular social networking websites such as MySpace, Facebook, Filckr and Twitter. They will also have the liberty to post their new tweets, updates and messages, either to any specific website, or even to all of their social networking profiles at once.

As said by Myriad, the novel service tenders exclusive advantages to Optus because its only requirement is a standard mobile browser that provides entrée to SocialView for all the clients and not only those clients who have expensive smart phones. Clients are also given the extra useful option to get free of cost text alerts, which comprise of updates from social networking sites and single click entrée to SocialView.

The SocialView technology is provided by Xumii. Xumii is a provider for mobile phone social networking services that are based in San Mateo, California and Sydney, Australia. It was taken over by Myriad in September, 2009. It was established by the famous Australian businessman, Jennifer Zanich.

As said by the CEO of Myriad, Simon Wilkinson, there was no other software developer before Xumii which combined instant messaging and social networks into a flawless mobile phone experience.

By making use of a cloud computing structural design, Xumii incorporates a mobile phone user's social networks, instant messaging services and phone contacts into a solitary social phonebook. Mobile phone users may then concurrently use MySpace, Facebook, Google Talk, Flickr, AIM, YouTube, Windows Live, Yahoo Messenger and other well known Internet services to send messages, update their status and share videos and photos. However, only MySpace, Facebook, Flickr and Twitter are supported by Optus.

The Xumii software is made available on the Xumii web site for anyone. One can download it onto an Android, iPhone and a wide range of other phones or to use with the help of a mobile phone browser.