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According to a new report, Americans spend close to 60% of the time on their mobile internet on social networking sites.
Actually, a huge gap exists between the time spent on social networking which is 59.83% and the time spent on portals which is 13.65% of by the American subscribers of mobile internet. Vice President for marketing for the company who came up with the results, Evan Neufeld said that while the attractiveness of mobile social networking was widely known, this was the 1st time that they managed to put a finger on exactly how much popularity social networking sites are drawing in.
The company also pointed out the popularity of some specific social networking sites. The normal mobile phone users of Facebook and MySpace spend close to 40 and 30 minutes using them in a week, correspondingly.
However, social networking sites that are specially made for mobile phones have a comparatively wider usage. For instance, the normal mobile phone users of mobile social networking sites such as AirG and MocoSpace squander close to one and a half hours per week making use of them.
Evan Neufeld also said that this data also pointed towards the fact that there exists a entire cosmos of media properties. Advertisers do need to believe that, to date, they have been mostly overlooked.
Well, to prove a point, Facebook has close to a hundred million mobile phone users in the world. Hence, though it might be deficient in the mobile commitment of a few of its competitors, its utter size states that it will prove more eye catching to most of the advertisers if and when it rises up its already vast mobile advertising plans.
