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Jumptap, the leading provider of mobile advertising solutions and the largest independent mobile ad network announced a partnership with Crisp wireless, a leading rich media mobile advertising company to form the first Unified Rich Media Ad Platform of the industry.
This partnership will provide a broad array of highly engaging as well as rich media of ad units for mobile apps and the mobile Web. This partnership of the leading mobile ad providers will increase the worth of sites and mobile apps. This, in turn will provide the advertisers with the most engaging mobile campaigns. This agreement will enable Jumptap to utilize the rich media of Crisp Wireless’, which will develop a huge range of innovation in ad campaigns.
The technology offered by Crisp Wireless, will also allow the clients as well as their agencies to access real-time analytical reporting. This will also enable them to nip mobile ad campaigns as well as enhancement of campaign results. Chief Product Officer and General Manager of Jumptap, Adam Soroca, said that the partnership will allow the advertisers to capitalize on the personal mobile devices which will feature rich media ad units and are designed to interrelate and capture the minds and hearts of its users.
Tom Foran, Chief Revenue Officer of Crisp Wireless said that their partnership with Jumptap will provide them with a broader channel which will enable them to showcase their rich media ad units as well as strong reporting capabilities to their new publishers.
The rich media ad formats of Crisp Wireless’ includes links to social networking capabilities, tap-to-call, tap-to-video, one click access to videos, informative products and services with expandable ads, a display gallery and more. These ad formats currently run across mobile web pages and in applications which include Blackberry, Android and iPhone.
