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Jumptap, the leading provider of mobile advertising solutions and the largest independent mobile ad network announced a partnership with Crisp wireless, a leading rich media mobile advertising company to form the first Unified Rich Media Ad Platform of the industry.
This partnership will provide a broad array of highly engaging as well as rich media of ad units for mobile apps and the mobile Web. This partnership of the leading mobile ad providers will increase the worth of sites and mobile apps. This, in turn will provide the advertisers with the most engaging mobile campaigns.
Recently, Google pointed out the robust competition in the mobile ad space with the entry of Apple. Apple announced its iAd platform this month, deciding to shift from Flash and switch to HTML5 for its iAd platform. This move comes as a surprise as it will be an absolute task for Apple to get business from ad agencies.