Cell phones make it simple for us to maintain regular contact with our family and friends. The devices available nowadays, permit you to do other things than just talk. You could use them to send pictures, texts, e-mails and videos. Nowadays, mobile phones can also be used as walkie-talkies.

Initially, mobile phones couldn’t be taken with you all the time because they were huge and bulky and in some cases, had to be joined to a base. They were also very costly. The initial devices had partial reception because mobile phone towers were not as much in number as they are nowadays. As time elapsed, the devices turned more and more superior and reception enhanced to a great extent.

The new Myriad SocialView technology will allow Optus’ customers to see the messages sent to them by their friends on popular social networking websites such as MySpace, Facebook, Filckr and Twitter. They will also have the liberty to post their new tweets, updates and messages, either to any specific website, or even to all of their social networking profiles at once.

As said by Myriad, the novel service tenders exclusive advantages to Optus because its only requirement is a standard mobile browser that provides entrée to SocialView for all the clients and not only those clients who have expensive smart phones.

Visa Inc. has agreed to purchase CyberSource Corp, an e-commerce payment processor for $2 billion cash. CyberSource is a company that helps the retailers by accepting online payments. Thus, Visa is seeking online gains as an effort to boost their business in online commerce and emerging markets which are fast growing areas.

Jumptap, the leading provider of mobile advertising solutions and the largest independent mobile ad network announced a partnership with Crisp wireless, a leading rich media mobile advertising company to form the first Unified Rich Media Ad Platform of the industry.

This partnership will provide a broad array of highly engaging as well as rich media of ad units for mobile apps and the mobile Web. This partnership of the leading mobile ad providers will increase the worth of sites and mobile apps. This, in turn will provide the advertisers with the most engaging mobile campaigns.