Close to one third of all apps being downloaded by American smartphone owners now have a first rate price tag reveals a new research conducted by a well known and prominent research firm. This is an improvement when compared to last year’s results in which it was noticed that only 18% of the apps came with a first rate price tag. The average cost of all paid apps is also on the incline. It grew from $1.99 a year back to $2.85 now i.e. an increase of 84 cents in the cost. United with extra factors like increase in shipments for smartphones and new storefronts for apps, the firm in concern stated that it is adjusting preceding approximations and now forecasts that mobile apps revenue in the States will go to almost $11 billion by 2014.
In this year, the firm expects that app downloads will produce a staggering revenue of almost $1.6 billion, which is almost double its prior projection of a meager $537 million.
Users of the iPhone from Apple account for the best part of app downloads. They download at a rate of 60 apps per year, which is 3 times the country’s average. Other subscribers of AT&T download at a rate of 27 apps per annum which is 42 % more than the country’s average. T-Mobile, America comes in second amongst all U.S. telecom operators, with its subscribers downloading apps at the rate of 18 apps per annum. According to the director of the research firm, the exclusive one click technology from Apple and the exclusive deal for the iPhone from AT&T have put both the companies ahead in the race. However, the director mentions that the dramatic rise in popularity for Android will put T Mobile on the top soon enough. Android according to him is the next big thing in the field of smartphones. He added that more than 2/3ds of all the apps being downloaded by the subscribers of Verizon Wireless come under the first rate category. This is the maximum amongst all the available carriers.